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Marketing (BS)

A marketing student looks at her laptop.

From small private companies to global non-profits, the work of savvy, tech-smart marketing professionals is at the core of successful businesses.

Overview & Distinctions

Overview

Across industries, fields, and sectors, marketing is driving success and the demand for marketing professionals who are able to connect companies to consumers is growing. At D’Youville, you’ll learn the skills needed to lead a successful marketing team and to connect with audiences across an ever-evolving array of media channels, from established social apps to new digital platforms.

Starting day one in the marketing program, you’ll build a base of business skills in your studies and quickly move into courses designed to mirror real-world marketing experiences from developing marketing plans to analyzing ROI data. You’ll take your skills further in the program by creating a plan for the launch of your own product, and you’ll take your skills global as you learn the complexities and evolving realities of marketing to an international audience.

Our Marketing BS major is offered online and on campus.

WHY CHOOSE D'YOUVILLE?

Experienced Faculty

The faculty in D'Youville's business department are dedicated to student success and bring their real-world experience into the classroom. Our business faculty have proven their success in the corporate world and with our small class sizes you'll be able to work closely alongside them to learn outside the classroom.

Immersive, All-Encompassing Program

Every course in the marketing program is designed to teach you new skills and to help you tackle new problems. You'll learn the basics of business, but you'll also work on sales skills, product development, and become an effective leader and manager as you work on projects with your peers.

Internships to Prove Success

We know employers are looking for candidates who have proven their success inside and outside of the classroom, so we've designed the Bachelor of Science in marketing program to incorporate two internships. Once you're ready, we'll help you put your skills to work in roles that demonstrate your abilities and challenge you to grow as a marketer.

AUTOMATIC MERIT-BASED SCHOLARSHIP CONSIDERATION

When you apply for admission at D’Youville, we’ll automatically consider you for our merit scholarships. Undergraduate scholarships can cover as much as 50% of your tuition, and there is no need to fill out a separate application!

Transfer students can qualify for scholarships, as well. And unlike other schools, maintaining your scholarship is easier at D'Youville because we use a realistic 2.25 GPA requirement to determine your eligibility for merit-based scholarships each year. 

Check out the chart below to see if you qualify:
Scholarships GPA Scholarship Amount
President's 88+ $14,000
Founder's 83 - 87.9 $12,000
Dean's 80 - 82.9 $10,000
Transfer 3.5+ $5,500
Transfer 3.25 - 3.49 $5,000
Transfer 3.0 - 3.24 $4,500
Transfer 2.75 - 2.99 $4,000

Find more information and additional scholarships on our scholarships page.

View All Scholarships

ADMISSION REQUIREMENTS

Admission Requirements

At D'Youville, we are committed to selecting students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville. While we don't require you to submit ACT or SAT test scores, if you have taken or intend to take a standardized test we encourage you to submit your scores if you'd like them to be evaluated as part of your application.

First Time in College Freshman Requirements:

  • Submitted application for admission
  • Official high school transcripts
    • An overall weighted GPA of 80 with successful completion of high school graduation requirements and four years of math, history, english, and science.

Not Required (utilized in a holistic review for admission if provided):

  • Standardized SAT/ACT test scores
  • Admissions essay
  • Letters of recommendation

Transfer Admission Required Review Criteria:

  • Submitted application for admission
    • Applications are free of charge and can be found on our apply webpage.
  • Official transcripts from ALL previously attended colleges/universities
  • Cumulative GPA of 2

 Not Required (utilized in a holistic review for admission if provided):

  • Coursework relevant to major of interest
  • Admissions essay
  • Letters of recommendation

Courses & Curriculum

Find detailed course information for the Bachelor of Science in Marketing program, tools to plan your education, and complete academic policies and procedures in the D'Youville academic catalog.

General Education Requirements 30
Liberal Arts and Science Electives 27
Major Requirements 63
Total Credits 120

Course Requirement for  the Major

General Education Coursework 30
Major Requirements  
ECO-201 Macroeconomics 3
ECO-202 Microeconomics 3
ECO-207 Statistics 3
ACC-211 Principles of Accounting I 3
ACC-212 Principles of Accounting II 3
MGT-304 Communicating in Organizations 3
MKT-306 Advertising & Sales Promotion 3
MGT-316 Pc & E-Commerce for Managers 3
MGT-411 International Business 3
LAW-303 Business Law I 3
MKT-304 Principles of Marketing 3
MKT-401 Personal Selling 3
MKT-402 Consumer Behavior 3
MKT-404 Marketing Channels 3
MKT-408 Marketing Research 3
MKT-420 Sales Management 3
MKT-422 Marketing Management 3
MKT-444 Marketing Internship I 3
MKT Elective 3
MKT Elective 3
MKT Elective 3
Free electives (including remaining Liberal Arts and Sciences Requirements) 27
Total Credits 120

 

Careers & Internships

Careers

Experts in marketing play a key role across industries including entertainment, government, education, professional sports, brand management, start-ups, and more. And with new technologies and platforms, the job outlook for marketing managers is expected to grow significantly faster than the national average, according to the U.S. Bureau of Labor Statistics.

D’Youville’s Department of Business is committed to ensuring our graduates find success in their careers and become leaders in the community. We'll help you get a headstart in your internship and make sure you're prepared to work in this swift-growing and in-demand field. Recent graduates of our business programs have gone on to careers at:

  • Rich Products
  • Delaware North
  • M&T Bank
  • HSBC Bank
  • Fisher-Price
  • Marriott Hotels & Resorts
  • GEICO
  • National Grid

Business Department In The News

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