D'Youville Launches New Marketing Degree
The new Bachelor of Science in Marketing program will begin in Spring 2020.
Read moreGain the knowledge and skills you’ll need to become a competent and effective manager.
Overview & Distinctions
Overview
When you major in business management at D’Youville, you will gain the knowledge and skills you’ll need to become a competent and effective manager, whether you hope to become an entrepreneur or a management specialist in private industry, government, financial institutions or consulting.
D'Youville's IACBE-accredited bachelor’s degree in business management will help you acquire the necessary skills for a wide array of professional opportunities.
What You'll Learn
As an business management major, you'll gain a breadth of knowledge in general management, including quantitative problem solution skills, mathematics, computer, writing, and communication and the interpersonal skills needed for working effectively in teams.
As a student of the business management program at D'Youville, you'll develop:
- A coherent personal philosophy about management
- An understanding of the ever-changing business world
- A strong sense of social responsibility
Why Choose D'Youville?
At D'Youville, you will receive individualized attention needed for effective learning. You will also be given guidance for choosing and pursing a career.
- You’ll learn from professionals who bring their expertise in research, leadership, administration, and management to the classroom, combining deep knowledge of their academic disciplines with their extensive experience to help you acquire a solid base of knowledge and learn how to apply your knowledge in practice. Our accounting professors are CPAs with years of experience.
- By combining classroom instruction with internship experiences, our program will prepare you to enter a professional role in the accounting and business as soon as you graduate.
- D'Youville's commitment to a liberal education means that you'll learn how to solve problems, think critically, work well with others, and communicate effectively...all skills that today's employers are looking for.
- If you're interested in furthering your education, our 5-year combined degree in international business (BS/MS) can be an option. You will be able to earn your bachelor's and master's degree in less time, getting you started in your career a year before other graduates. You will save money as well, as you pay undergraduate tuition for your graduate courses. In addition, you can keep your undergraduate scholarship for all five years.
Automatic Merit-Based Scholarship Consideration
When you apply for admission at D’Youville, we’ll automatically consider you for our merit scholarships. Undergraduate scholarships can cover as much as 50% of your tuition, and there is no need to fill out a separate application!
Transfer students can qualify for scholarships, as well. And unlike other schools, maintaining your scholarship is easier at D'Youville because we use a realistic 2.25 GPA requirement to determine your eligibility for merit-based scholarships each year.
Check out the chart below to see if you qualify:
| Scholarships | GPA | Scholarship Amount |
|---|---|---|
| President's | 88+ | $14,000 |
| Founder's | 83 - 87.9 | $12,000 |
| Dean's | 80 - 82.9 | $10,000 |
| Transfer | 3.5+ | $5,500 |
| Transfer | 3.25 - 3.49 | $5,000 |
| Transfer | 3.0 - 3.24 | $4,500 |
| Transfer | 2.75 - 2.99 | $4,000 |
Find more information and additional scholarships on our scholarships page.
Admission Requirements
Admission Requirements
First Time Freshmen
D'Youville selects students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville.
Students entering D'Youville as a freshman must meet the following minimum entrance criteria:
| High School Average | SAT + (or) | ACT |
|---|---|---|
| 80 | 980 | 19 |
+ Score is based on the new SAT score format which went into effect in March 2016.
Our admitted freshman class profile:
High school average: 85% attained a B or better
Class rank: 87% of students in the top 50 percent of their class or higher
| Test Scores | 25th Percentile | 75th Percentile | Median |
|---|---|---|---|
| SAT Evidence-based Reading and Writing* | 460 | 590 | 530 |
| SAT Math* | 510 | 590 | 550 |
| SAT Composite* | 1010 | 1180 | 1090 |
| ACT Composite* | 21 | 25 | 23 |
*These scores reflect the new SAT score format, which went into effect in March 2016.
Transfer students
Students entering D'Youville as a transfer student must meet the following entrance criteria:
Criteria for Admission: Transfer students with a 2.5 cumulative GPA or higher will be considered for admission.
Average Cumulative GPA: 3.26
Review the steps to apply for admission to D'Youville as a transfer student.
Curriculum
Course Requirements
Management
Degree: B.S. in Business Management
Course Requirements for the Major:
| Course Number | Course Name | Credits |
|---|---|---|
| ACC 211 |
Principles of Accounting IThis is a foundation course dealing with accounting principles and procedures with
emphasis on the entire accounting cycle, special journals,control accounts and subsidiary
ledgers. |
3.0 |
| ACC 212 |
Principles of Accounting IIThis course explores theory and applies accounting principles mastered in ACC 211
and accounting for general partnerships and corporations. It also deals with managerial
accounting, including accounting cycles, cost analysis, and budgeting |
3.0 |
| MGT 304 |
Communicating in OrganizationsThe course deals with the relation of interpersonal communication to communications
strategies in organizations. Students analyze communication networks and the relationship
to group characteristics and productivity, leadership and conflict as they relate
to communication in the organization. |
3.0 |
| ECO 201 |
MacroeconomicsThis course explores the price system, public and private sectors, national income
accounting, unemployment and inflation, fiscal policy, budget deficits and the public
debt, money and banking and the Federal Reserve and monetary policy. This course meets
the social sciences requirement in the core. |
3.0 |
| ECO 202 |
MicroeconomicsThis course explores supply and demand and the elasticity of supply and demand. It
analyzes the degree and nature of competition in various market structures, the economic
benefits derived from and the problems presented by big business conglomerates and
multinationals and international trade and finance. The course meets the social sciences
requirement in the core. |
3.0 |
| ECO 207 |
StatisticsThis is a general course to acquaint students with the elements and procedures of
statistics. It includes the basic concept of statistical methods and analysis, and
functional use of descriptive and inferential statistical tools. |
3.0 |
| LAW 303 |
Business Law IAn analysis of the legal principles underlying law of contracts, sales, and torts
is the subject matter of this course. Case studies are utilized to help students understand
the business legal environment. |
3.0 |
| MGT 316 |
Pc & E-Commerce for ManagersThe course introduces students to computerized business applications, word processing,
spreadsheets, databases, presentation software and e-commerce concepts. Students are
given thorough hands-on familiarization of the personal computer and the completion
of various business applications on the computer. |
3.0 |
| MGT 444 |
InternshipThis course provides specially selected, highly motivated students with the opportunity
for experience in their area of specialization prior to graduation. |
3.0 |
| MGT 411 |
International BusinessThis course focuses on the legal, economic, historical, sociological, political and
philosophical concepts operative in multinational business. |
3.0 |
| HRM 309 |
Principles of Human Resources ManagementThis course deals with the nature and theory of human resources management. It emphasizes
the functional application of the basic principles of human resources management to
realistic organizational situations. |
3.0 |
| MGT 305 |
Principles of ManagementThis course focuses on the nature and theory of management. It emphasizes the functional
application of the basic principles of management to realistic business situations. |
3.0 |
| MKT 304 |
Principles of MarketingThe course focuses on the fundamental concepts of marketing, such as analyses of buyer
behavior, product development and distribution, and marketing research, planning and
forecasting. |
3.0 |
| MGT 401 |
Organizational BehaviorThis course is a study of people as they behave in organizations, motivation, attitudes,
personality patterns and their relation to behavior in business and other organizations. |
3.0 |
| MGT 407 |
Operations ManagementThe course is a study of decision making as a managerial function. It relates models
of decision making to their effectiveness in changing situations. Emphasis is placed
on the planning and control in the context of decision-making strategies. |
3.0 |
| MGT 315 |
Financial ManagementThis course deals with financial statements and financial analysis of business firms,
tax considerations, net present value and internal rate of return, budgeting, investments
and cost of capital. |
3.0 |
| MGT 318 |
Information and Communication Tech MgtThe course explores the role, meaning, background and theory of MIS in the organization
and focuses on planning, implementation, effect and challenges of management information
and communication technologies. |
3.0 |
| MGT 412 |
Mgmt Strategy and PolicyThis course is designed to demonstrate ways in which various functions and subsystems
of the management process are related to and interact with each other. |
3.0 |
| MGT |
Three Electives at the 300-400 levelThree MGT courses at the 300-400 level
|
9 |
| Total | 63 | |
Major: 63
Core requirements and electives: 57
Total: 120
Students must earn a grade of C or better in each course in the major. One-half of the major (30 hours) must be earned at D’Youville. A student may repeat a major course once. A student may repeat no more than three major courses in the total program.
To qualify for an internship, students must have achieved a G.P.A. of 2.5 and receive the recommendation of a faculty member in their major field. Students who do not meet these requirements may apply for a waiver. A waiver of the requirement will be granted only in exceptional circumstances as determined by the department chair. If a waiver is granted, the student must take another minimum three-credit course stipulated by the department chair in consultation with the student’s advisor.
Internships
Internships
If you're interested in beginning your professional career immediately after graduation, the numerous internship opportunities available to Business Management students will allow you to apply what you learn in the classroom into practice through hands-on, real-world experiences. It will provide you with the valuable on-the-job experience employers are looking for while allowing you to investigate a wide range of career experiences and build the kinds of professional contacts that often prove invaluable after graduation.
Because we understand the importance of putting theory into practice, we've structured the Business Management Bachelor's Degree program to integrate internship experiences into the curriculum, allowing you to put what you learn in the classroom into practice immediately. This integration allows you to receive an education that emphasizes both academic rigor and practical experience in a supportive environment that recognizes the demands of accounting and business professionals.
As a student in D'Youville's business management major, you'll benefit from dynamic internships with high-profile companies. Recent placements include:
Careers
Careers
Because a bachelor's degree in business management can lead to almost limitless career possibilities, D'Youville's program offers flexibility so that you can explore related areas and find your career interest.
Today's organizations are seeking employees with the ability to solve complex business problems. Because managers make decisions based on information, employers value job seekers who can assist companies with key strategic decisions.
Potential positions for graduates of the bachelor's degree program may include positions in business, government or education.
Learn more
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