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Pillars & Elements

Two students talk on the DAC sixth floor.

The history and on-going story of D'Youville is told through the voices of a richly diverse community. Building those stories from unified pillars amplifies our message and supports our mission.

An Introduction

D’Youville is a nationally-ranked private university headquartered in Buffalo, New York providing in-seat and online academic programs globally. Founded in 1908, D’Youville offers undergraduate, graduate, and terminal degrees through the Schools of Arts, Sciences and Education; Pharmacy; Nursing; and Health Professions. D’Youville’s small class sizes, experiential education, and interprofessional learning environments prepare students for success.

Rooted in our Foundresses’ mission to “never refuse to serve,” D’Youville is redefining the role of higher education through a shared prosperity and growth mindset. Interdisciplinary educational that blends academics with civic engagement, D’Youville aspires to improve the health, vitality, and well-being of individuals, families, organizations, communities, and the world.

In 2019, a new brand and logo identity became a powerful and enduring catalyst showcasing D’Youville’s strategic vision as the University of the Future. These new elements illustrate D’Youville’s transition from a regional college in Buffalo’s urban center to a first-choice national university. This guide provides direction on how to utilize and communicate using D’Youville’s brand in a consistent and clear manner. The strength of D’Youville’s reputation is reliant upon a shared commitment to upholding the best practices outlined here.

Brand Elements and Pillars

The D'Youville brand is expressed through language that reinforces our mission and our history. Built from consistent elements and pillars our messaging is designed to represent our audience and to express our vision for the future. Writers should familiarize themselves with our brand statement, brand promise, brand personality, and unique brand pillars when working with our university or representing it in written form.

Writing Guide

Please visit My D’Youville or contact for a complete writing guide.