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Our Brand

An aerial of the D'Youville campus.

The D'Youville brand represents a unified vision for how we represent ourselves authentically and accurately through every interaction and to all audiences.

From our internal and external websites to our postcards to interested students and their families to the daily emails our community sends to one another, the D'Youville brand is a representation of our story, our history, and our vision for the future. Ensuring our brand is accurately represented is the primary role of D'Youville's Marketing and Communications department, but it also requires the participation of all stakeholders.

Please explore the resources below, contact the Marketing and Communications department to begin a project, or visit My D'Youville for specific resources [requires login].

Work With Us

Whether you're a member of our community, a vendor working with us, or an organization interested in collaborating, we're here to help.

Contact Marketing and Communications

Our Voice

Pillars and Elements

At the heart of our mission is how we speak about our work and vision for the future. Explore the pillars around which we help to reinforce our story. Read more.

Our Visuals

Logos and Lockups

The redesigned D'Youville logo and associated marks provide instant brand recognition and association. Read more.

Colors, Icons, and Patterns

Colors, icons, and patterns add visual flair to content while reinforcing our brand and adding style targeted to our audiences. Read more.


The approved D'Youville fonts ensure even an unstyled document is recognizable as a branded piece while also providing ideal readability. Read more.

Work with Us


Contact Us

Start a project. Get help. Or find a resource.

The D'Youville Department of Marketing and Communications manages our brand and provides assistance to internal creators and external vendors. Contact us to start a project or with questions.


Contact the Department of Marketing and Communications at