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New Book by DYC Librarian Examines Marketing and Promotion of Libraries

New Book by DYC Librarian Examines Marketing and Promotion of Libraries

Debra Lucas-Alfieri's book introduces key marketing concepts, followed by the history of library marketing.

Buffalo, New York – June 25, 2015 – Debra Lucas-Alfieri, head of Reference & Interlibrary Loan and Associate Librarian at D’Youville College, is the author of a new book on modern libraries.

Alfieri's book, "Marketing the 21st Century Library: The Time is Now" was released June 25, by Elsevier, an international provider of scientific, technical and medical information products and services based in Amsterdam, The Netherlands.

Her book will be featured with other new publications at the American Library Association Annual Conference & Exhibition June 25-30 in San Francisco. Lucas-Alfieri will present three case studies from her book on June 27 and will discuss “Information through the Ages” on Sunday, June 28 at the event.

She says her book “intends to help prepare future and practicing librarians to meet the challenges to our chosen profession. As we grow professionally, we gain momentum in our institution. Our libraries, however, must remain that physical/virtual hybrid: library as place, library as space.”

“Where the data floods the senses, librarians provide the lifeboats,” she wrote.

“What we offer within the institution must reflect what the constituents want, not what we think or believe they want, regardless of our conviction.”

Lucas-Alfieri has been in her position at the D’Youville library since 2002. A prolific writer, she has written book chapters for Middle Management in Academic and Public Libraries and the 21st Century Handbook of Anthropology. She has dozens of encyclopedia articles in various publications and has published academic journal articles in numerous library magazines.

She served as an editor for the Journal of Library Innovations and teaches web-based workshops for Library Juice Academy in marketing public and academic libraries, library management and interlibrary loan.

She also is an Instructor at Simmons College, School of Library and Information Science, in Boston.

Lucas-Alfieri is in demand as a guest lecturer, conference presenter and keynote speaker in the field of librarianship and research. She is listed in Who’s Who in America and Who’s Who of American Women.

She earned her bachelor’s degree in English/Journalism at SUNY Buffalo State and her master’s degree in library science at the University at Buffalo.


Ms. Lucas-Alfieri

Phone: 716-829-7764 or