D'Youville Launches New Marketing Degree
The new Bachelor of Science in Marketing program will begin in Spring 2020.
Read moreFrom small private companies to global non-profits, the work of savvy, tech-smart marketing professionals is at the core of successful businesses
Overview & Distinctions
Overview
Across industries, fields, and sectors, marketing is driving success and the demand for marketing professionals who are able to connect companies to consumers is growing. At D’Youville, you’ll learn the skills needed to lead a successful marketing team and to connect with audiences across an ever-evolving array of media channels, from established social apps to new digital platforms.
Starting day one in the marketing program, you’ll build a base of business skills in your studies and quickly move into courses designed to mirror real-world marketing experiences from developing marketing plans to analyzing ROI data. You’ll take your skills further in the program by creating a plan for the launch of your own product, and you’ll take your skills global as you learn the complexities and evolving realities of marketing to an international audience.
WHY CHOOSE D'YOUVILLE?
Experienced Faculty
The faculty in D'Youville's business department are dedicated to student sucess and bring their real-world experience into the classroom. Our business faculty have proven their success in the corporate world and with our small class sizes you'll be able to work closely alongside them to learn outside the classroom.
Immersive, All-Encompassing Program
Every course in the marketing program is designed to teach you new skills and to help you tackle new problems. You'll learn the basics of business, but you'll also work on sales skills, product development, and become an effective leader and manager as you work on projects with your peers.
Internships to Prove Success
We know employers are looking for candidates who have proven their success inside and outside of the classroom, so we've designed the Bachelor of Science in marketing program to incorporate two internships. Once you're ready, we'll help you put your skills to work in roles that demonstrate your abilities and challenge you to grow as a marketer.
AUTOMATIC MERIT-BASED SCHOLARSHIP CONSIDERATION
When you apply for admission at D’Youville, we’ll automatically consider you for our merit scholarships. Undergraduate scholarships can cover as much as 50% of your tuition, and there is no need to fill out a separate application!
Transfer students can qualify for scholarships, as well. And unlike other schools, maintaining your scholarship is easier at D'Youville because we use a realistic 2.25 GPA requirement to determine your eligibility for merit-based scholarships each year.
Check out the chart below to see if you qualify:
| Scholarships | SAT (M & EBRW) or ACT* / GPA | Scholarship Amount |
|---|---|---|
| President's | 88/1170 or 24 | $13,000 + $3,000 Room and Board Waiver |
| Founder's | 83/1080 or 21 | $10,000 + $2,000 Room and Board Waiver |
| Dean's | 80/980 or 18 Anyone with a 90 GPA can receive this award without test score consideration. |
$9,000 |
| Transfer | 3.5+ | $5,500 |
| Transfer | 3.25 - 3.49 | $5,000 |
| Transfer | 3.0 - 3.24 | $4,500 |
| Transfer | 2.75 - 2.99 | $4,000 |
*D'Youville only requires that you submit the results from one test.
Find more information and additional scholarships on our scholarships page.
ADMISSION REQUIREMENTS
Admission Requirements
First Time Freshmen
D'Youville selects students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville.
Students entering D'Youville as a freshman must meet the following minimum entrance criteria:
| High School Average | SAT + (or) | ACT |
|---|---|---|
| 80 | 980 | 19 |
+ Score is based on the new SAT score format which went into effect in March 2016.
Our admitted freshman class profile:
High school average: 85% attained a B or better
Class rank: 87% of students in the top 50 percent of their class or higher
| Test Scores | 25th Percentile | 75th Percentile | Median |
|---|---|---|---|
| SAT Evidence-based Reading and Writing* | 460 | 590 | 530 |
| SAT Math* | 510 | 590 | 550 |
| SAT Composite* | 1010 | 1180 | 1090 |
| ACT Composite* | 21 | 25 | 23 |
*These scores reflect the new SAT score format, which went into effect in March 2016.
Transfer students
Students entering D'Youville as a transfer student must meet the following entrance criteria:
Criteria for Admission: Transfer students with a 2.5 cumulative GPA or higher will be considered for admission.
Average Cumulative GPA: 3.26
Review the steps to apply for admission to D'Youville as a transfer student.
Courses & Curriculum
Courses in the Program
In D’Youville’s Marketing Bachelor of Science program, you’ll begin by gaining a foundation in business and move through the program learning the newest concepts, platforms, and best practices from product development to data analysis to social media marketing. And you’ll finish the program with two internships to ensure employers see you’ve put your skills to use.
In the specific areas of concentration:
| Course Number | Course Name | Credits |
|---|---|---|
| MKT-401 |
Personal SellingThis course examines the sales skills necessary for establishing and managing customer
and supplier relationships. Emphasis is on selling, presentation skills, prospecting,
managing objectives, sales closing techniques, and sales force management.
|
3 |
| MKT 402 |
Consumer BehaviorConsumer behavior is the course within the marketing curriculum that most directly
applies concepts, principles and theories from the various social sciences to the
systematic study of the factors that influence the acquisition, consumption, and disposition
of products, services, and ideas. To make good decisions, the manager must understand
how consumers are likely to respond to the actions of the firm or the government.
Knowledge of the principles of consumer behavior is important, therefore, for marketing
managers and public policy makers. The disciplines used to describe and explain consumer
behavior include economics, psychology, social psychology, sociology and anthropology.
|
3 |
| MKT 404 |
Marketing ChannelsThis course examines the critical elements and management of marketing channels. The primary emphasis is on the initial design of marketing channels, and the on-going management of relationships between channel participants. While retail, wholesale and physical distribution establishments are significant components of marketing channels, the course will concentrate primarily on the relationships among the various enterprises included in channel systems. |
3 |
| MKT 413 |
Global MarketingThe objective of the course is to develop knowledge and understanding of the global
marketing environment through key concepts, tools, and theory. The course challenges
the student to think critically about global competition.
|
3 |
| MKT 416 |
New Product DevelopmentThis course is an advanced marketing course focusing on the launch and commercialization of new products. Students will explore how to manage the development process of a new product and its marketing mix and explain the contributions of the marketing function to new product development by building on basic marketing concepts. |
3 |
| MKT 420 |
Marketing ManagementThe course focuses on formulating and implementing marketing management strategies and policies for both profit and not for profit organizations. The marketing management process is important at all levels of the organization, regardless of the type of industry or the size of the organization. They all involve essentially the same process, even though the activities may differ. The course will provide the student with a systemic framework for understanding marketing management and strategy. |
3 |
| MKT 421 |
Marketing AnalyticsThis course will focus on the application of data science and quantitative analysis for developing marketing strategies. Students will acquire the necessary analytical skills that can be applied to real-world business decisions. The aim of this course is to provide students with an understanding of the critical use of marketing data, and to equip them with the skills necessary for working with marketing analytics in any organization. This course will use a combination of lectures, cases studies, and hands-on projects with real-world databases. |
3 |
| MKT 422 |
Sales ManagementThis course prepares the student for the real world of sales and sales management
in the global marketing environment. A major consideration in both marketing and
selling positions is the ability to communicate orally in front of an audience. For
this reason, the course focuses on different types of presentations representing both
written and oral forms of communications. The course will cover various aspects of
selling and sales force management, including the social, legal and political ramifications
of sales professionals’ behavior. Combined academic theory and practical solutions
will be utilized to illustrate and solve common issues in sales management
|
3 |
| MKT 425 |
Social Media and Digital MarketingThis course focuses on the application and implementation of social media into integrated marketing communication. The course will help students understand the changing environment of the various media channels in the digital, social and mobile marketing, develop social/digital marketing plans, utilize new media technologies, and measure program results utilizing their analytical skills. The course includes hands-on development of social/digital media. Prerequisite: MKT 304 |
3 |
| MKT 444 |
Internship The purpose of completing a (90 hour) marketing internship is it allows students
to gain a better understanding of concepts learned in the classroom by applying them
to practical situations in actual organizational settings. This experience is designed
to gain working experience in functional areas such as marketing management, market
research, communication, product development, marketing channels, and social/digital
media.
|
3 |
| MKT 445 |
InternshipThe purpose of completing a (90 hour) marketing internship is it allows students to gain a better understanding of concepts learned in the classroom by applying them to practical situations in actual organizational settings. This experience is designed to gain working experience in functional areas such as marketing management, market research, communication, product development, marketing channels, and social/digital media. |
3 |
| Total | 33 | |
Additional business courses:
| Course Number | Course Name | Credits |
|---|---|---|
| ACC 211 |
Principles of Accounting IThis is a foundation course dealing with accounting principles and procedures with
emphasis on the entire accounting cycle, special journals,control accounts and subsidiary
ledgers. |
3.0 |
| ACC 212 |
Principles of Accounting IIThis course explores theory and applies accounting principles mastered in ACC 211
and accounting for general partnerships and corporations. It also deals with managerial
accounting, including accounting cycles, cost analysis, and budgeting |
3.0 |
| ECO 201 |
MacroeconomicsThis course explores the price system, public and private sectors, national income
accounting, unemployment and inflation, fiscal policy, budget deficits and the public
debt, money and banking and the Federal Reserve and monetary policy. This course meets
the social sciences requirement in the core. |
3.0 |
| ECO 202 |
MicroeconomicsThis course explores supply and demand and the elasticity of supply and demand. It
analyzes the degree and nature of competition in various market structures, the economic
benefits derived from and the problems presented by big business conglomerates and
multinationals and international trade and finance. The course meets the social sciences
requirement in the core. |
3.0 |
| LAW 303 |
Business Law IAn analysis of the legal principles underlying law of contracts, sales, and torts
is the subject matter of this course. Case studies are utilized to help students understand
the business legal environment. |
3.0 |
| MGT 304 |
Communicating in OrganizationsThe course deals with the relation of interpersonal communication to communications
strategies in organizations. Students analyze communication networks and the relationship
to group characteristics and productivity, leadership and conflict as they relate
to communication in the organization. |
3.0 |
| MGT 316 |
Pc & E-Commerce for ManagersThe course introduces students to computerized business applications, word processing,
spreadsheets, databases, presentation software and e-commerce concepts. Students are
given thorough hands-on familiarization of the personal computer and the completion
of various business applications on the computer. |
3.0 |
| MGT 411 |
International BusinessThis course focuses on the legal, economic, historical, sociological, political and
philosophical concepts operative in multinational business. |
3.0 |
| Total | 24 | |
| Requirement | Credits |
|---|---|
| Major | 57 |
| General Education Requirements and Electives | 63 |
| Total | 120 |
Careers & Internships
Careers
Experts in marketing play a key role across industries including entertainment, government, education, professional sports, brand management, start-ups, and more. And with new technologies and platforms, the job outlook for marketing managers is expected to grow significantly faster than the national average, according to the U.S. Bureau of Labor Statistics.
D’Youville’s Department of Business is committed to ensuring our graduates find success in their careers and become leaders in the community. We'll help you get a headstart in your internship and make sure you're prepared to work in this swift-growing and in-demand field. Recent graduates of our business programs have gone on to careers at:
- Rich Products
- Delaware North
- M&T Bank
- HSBC Bank
- Fisher-Price
- Marriott Hotels & Resorts
- GEICO
- National Grid
Learn more
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