Marketing (BS)

Consumer behavior is the course within the marketing curriculum that most directly applies concepts, principles and theories from the various social sciences to the systematic study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.  To make good decisions, the manager must understand how consumers are likely to respond to the actions of the firm or the government.  Knowledge of the principles of consumer behavior is important, therefore, for marketing managers and public policy makers.  The disciplines used to describe and explain consumer behavior include economics, psychology, social psychology, sociology and anthropology.

This course examines the critical elements and management of marketing channels.  The primary emphasis is on the initial design of marketing channels, and the on-going management of relationships between channel participants.  While retail, wholesale and physical distribution establishments are significant components of marketing channels, the course will concentrate primarily on the relationships among the various enterprises included in channel systems.

The objective of the course is to develop knowledge and understanding of the global marketing environment through key concepts, tools, and theory.  The course challenges the student to think critically about global competition.

This course is an advanced marketing course focusing on the launch and commercialization of new products.  Students will explore how to manage the development process of a new product and its marketing mix and explain the contributions of the marketing function to new product development by building on basic marketing concepts.

The course focuses on formulating and implementing marketing management strategies and policies for both profit and not for profit organizations.  The marketing management process is important at all levels of the organization, regardless of the type of industry or the size of the organization.  They all involve essentially the same process, even though the activities may differ.  The course will provide the student with a systemic framework for understanding marketing management and strategy.

This course will focus on the application of data science and quantitative analysis for developing marketing strategies.  Students will acquire the necessary analytical skills that can be applied to real-world business decisions. The aim of this course is to provide students with an understanding of the critical use of marketing data, and to equip them with the skills necessary for working with marketing analytics in any organization. This course will use a combination of lectures, cases studies, and hands-on projects with real-world databases.

This course prepares the student for the real world of sales and sales management in the global marketing environment.  A major consideration in both marketing and selling positions is the ability to communicate orally in front of an audience.  For this reason, the course focuses on different types of presentations representing both written and oral forms of communications. The course will cover various aspects of selling and sales force management, including the social, legal and political ramifications of sales professionals’ behavior.  Combined academic theory and practical solutions will be utilized to illustrate and solve common issues in sales management

 This course focuses on the application and implementation of social media into integrated marketing communication.  The course will help students understand the changing environment of the various media channels in the digital, social and mobile marketing, develop social/digital marketing plans, utilize new media technologies, and measure program results utilizing their analytical skills.  The course includes hands-on development of social/digital media.

Prerequisite: MKT 304

 The purpose of completing a (90 hour) marketing internship is it allows students to gain a better understanding of concepts learned in the classroom by applying them to practical situations in actual organizational settings.  This experience is designed to gain working experience in functional areas such as marketing management, market research, communication, product development, marketing channels, and social/digital media.

The purpose of completing a (90 hour) marketing internship is it allows students to gain a better understanding of concepts learned in the classroom by applying them to practical situations in actual organizational settings.  This experience is designed to gain working experience in functional areas such as marketing management, market research, communication, product development, marketing channels, and social/digital media.

This is a foundation course dealing with accounting principles and procedures with emphasis on the entire accounting cycle, special journals,control accounts and subsidiary ledgers.
Offered in: Fall Only
Prerequisites: None

This course explores theory and applies accounting principles mastered in ACC-211 and accounting for general partnerships and corporations. It also deals with managerial accounting, including accounting cycles, cost analysis, and budgeting
Offered in: Spring Only
Prerequisites: ACC-211

This course explores the price system, public and private sectors, national income accounting, unemployment and inflation, fiscal policy, budget deficits and the public debt, money and banking and the Federal Reserve and monetary policy. This course meets the social sciences requirement in the core.
Offered in: Fall and Summer
Prerequisites: None

This course explores supply and demand and the elasticity of supply and demand. It analyzes the degree and nature of competition in various market structures, the economic benefits derived from and the problems presented by big business conglomerates and multinationals and international trade and finance. The course meets the social sciences requirement in the core.
Offered in: Spring and Summer
Prerequisites: None

An analysis of the legal principles underlying law of contracts, sales, and torts is the subject matter of this course. Case studies are utilized to help students understand the business legal environment.
Offered in: Fall Only
Prerequisites: None

The course deals with the relation of interpersonal communication to communications strategies in organizations. Students analyze communication networks and the relationship to group characteristics and productivity, leadership and conflict as they relate to communication in the organization.
Offered in: Fall Only
Prerequisites: MGT-305 or Permission of Instructor

The course introduces students to computerized business applications, word processing, spreadsheets, databases, presentation software and e-commerce concepts. Students are given thorough hands-on familiarization of the personal computer and the completion of various business applications on the computer.
Offered in: Fall Only
Prerequisites: None

This course focuses on the legal, economic, historical, sociological, political and philosophical concepts operative in multinational business.
Offered in: Fall Only
Prerequisites: MGT-305 or Permission of Instructor