Marketing (BS)

Overview

Across industries, fields, and sectors, marketing is driving success and the demand for marketing professionals who are able to connect companies to consumers is growing. At D’Youville, you’ll learn the skills needed to lead a successful marketing team and to connect with audiences across an ever-evolving array of media channels, from established social apps to new digital platforms.

Starting day one in the marketing program, you’ll build a base of business skills in your studies and quickly move into courses designed to mirror real-world marketing experiences from developing marketing plans to analyzing ROI data. You’ll take your skills further in the program by creating a plan for the launch of your own product, and you’ll take your skills global as you learn the complexities and evolving realities of marketing to an international audience.

Our Marketing BS major is offered online and on campus.

Admission Requirements

At D'Youville, we are committed to selecting students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville. While we don't require you to submit ACT or SAT test scores, if you have taken or intend to take a standardized test we encourage you to submit your scores if you'd like them to be evaluated as part of your application.

First Time in College Freshman Requirements:

• Submitted application for admission
• Applications are free of charge and can be found on our Apply: Freshmen webpage.
• Official high school transcripts
• An overall weighted GPA of 80 with successful completion of high school graduation requirements and four years of math, history, english, and science.

Not Required (utilized in a holistic review for admission if provided):

• Standardized SAT/ACT test scores
• Admissions essay
• Letters of recommendation

Transfer Admission Required Review Criteria:

• Submitted application for admission
• Applications are free of charge and can be found on our apply webpage.
• Official transcripts from ALL previously attended colleges/universities
• Cumulative GPA of 2

 Not Required (utilized in a holistic review for admission if provided):

• Coursework relevant to major of interest
• Admissions essay
• Letters of recommendation

Find detailed course information for the Bachelor of Science in Marketing program, tools to plan your education, and complete academic policies and procedures in the D'Youville academic catalog.

Careers

Experts in marketing play a key role across industries including entertainment, government, education, professional sports, brand management, start-ups, and more. And with new technologies and platforms, the job outlook for marketing managers is expected to grow significantly faster than the national average, according to the U.S. Bureau of Labor Statistics.

D’Youville’s Department of Business is committed to ensuring our graduates find success in their careers and become leaders in the community. We'll help you get a headstart in your internship and make sure you're prepared to work in this swift-growing and in-demand field. Recent graduates of our business programs have gone on to careers at:

• Rich Products
• Delaware North
• M&T Bank
• HSBC Bank
• Fisher-Price
• Marriott Hotels & Resorts
• GEICO
• National Grid