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Enter as an undergraduate and graduate as a business professional in only 5 years, ready to join an exciting industry, and with a jumpstart on a rewarding career.

Overview & Distinctions

Overview

In the diverse field of business, the MBA is a key step to leadership roles, career advancement, and job flexibility. If you’re a career-focused and motivated student, the D’Youville Combined Bachelor of Science in Marketing and Master of Business Administration is your path to a dynamic career, right out of your education.

D’Youville’s IACBE-accredited business programs are taught by faculty who are experts in education and business. As an undergraduate student, you’ll build up your marketing skills through hands-on courses designed around marketing plans, data analysis, and real-world product development. In the MBA phase, you’ll take the skills you’ve learned even further to develop as a business leader  ready to focus on the industry that resonates with you and your passion.

WHY CHOOSE D'YOUVILLE?

Experienced Faculty

The faculty in D'Youville's business department are dedicated to student success and bring their real-world experience into the classroom. Our business faculty have proven their success in the corporate world and with our small class sizes you'll be able to work closely alongside them to learn outside the classroom.

Dual Accredited Programs for a Smart, Fast Start

By completing two degrees in the program, you'll save time and money, and since both degree programs in this dual degree are accredited by the The International Accreditation Council for Business Education you'll be sure that your education will be designed around academic excellence and the outcomes of our graduates.

A Unique Flexible Format, Designed for Your Success

Our program is designed to fit your schedule and your needs with courses offered both online and on-campus. Choose to take your courses in the way that best works for you, even through a combination of online and on-campus, and learn from the same dedicated faculty, regardless of the format. 

AUTOMATIC MERIT-BASED SCHOLARSHIP CONSIDERATION

When you apply for admission at D’Youville, we’ll automatically consider you for our merit scholarships. Undergraduate scholarships can cover as much as 50% of your tuition, and there is no need to fill out a separate application!

Transfer students can qualify for scholarships, as well. And unlike other schools, maintaining your scholarship is easier at D'Youville because we use a realistic 2.25 GPA requirement to determine your eligibility for merit-based scholarships each year. 

Find more information and additional scholarships on our scholarships page.

View All Scholarships

Courses

Explore Courses in Marketing and Business Administration

Marketing Research — MKT 408

Examine a wide range of research procedures including survey design, sampling, data collection, analysis, and reporting and explore how marketing research applies to specific problems.

Marketing Internship — MKT 408

Examine a wide range of research procedures including survey design, sampling, data collection, analysis, and reporting and explore how marketing research applies to specific problems.

Special Topics in Business Management — MBA 623

Gain in-depth knowledge of current management issues; specific problems and issues related to organizational change; analysis of human resources; operations, and strategic management, finance and investments; or in areas of international trade and global management.

Explore All Courses

Careers

Careers

As a graduate of D'Youville's dual degree Marketing BS and MBA program, you will be uniquely-qualified to apply your marketing skills across fields and industries, including education, sports, brand management, starts-ups, government, and more. Marketing professionals are foundational to telling a company and a brand’s story which leads to a demand across industries.

With your MBA, you’ll be able to begin your career with the additional leadership, management, and insight skills needed to move into more advanced roles and to make yourself even more marketable to employers. 

Recent graduates of our business programs have gone on to careers at:

  • Rich Products
  • Delaware North
  • M&T Bank
  • HSBC Bank
  • Fisher-Price
  • Marriott Hotels & Resorts
  • GEICO
  • National Grid

Admission Requirements

ADMISSION REQUIREMENTS

At D'Youville, we are committed to selecting students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville.

While we don't require you to submit ACT or SAT test scores, if you have taken or intend to take a standardized test we encourage you to submit your scores if you'd like them to be evaluated as part of your application.

First Time in College Freshman Requirements:

  • Submitted application for admission
  • Official high school transcripts
    • An overall weighted GPA of 85 with successful completion of high school graduation requirements and three years of math, history, english, and science.

Not Required (utilized in a holistic review for admission if provided):

  • Standardized SAT/ACT test scores
  • Admissions essay
  • Letters of recommendation

Transfer Admission Required Review Criteria:

  • Submitted application for admission
    • Applications are free of charge and can be found on our apply webpage.
  • Official transcripts from ALL previously attended colleges/universities
  • Cumulative GPA of 2.5

 Not Required (utilized in a holistic review for admission if provided):

  • Coursework relevant to major of interest
  • Admissions essay
  • Letters of recommendation

Business Department In The News

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09.16
D'Youville Ranks as Top Private University in the Region

For the second consecutive year, D'Youville is ranked as the top private university in Western New York in recognition of its academic excel...

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06.11
D'Youville Announces Plan to Address Racial Justice

D'Youville announced three initiatives today to elevate the issue of racial inequality and add support to racial justice as a strategic inst...

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04.17
D'Youville Announces Summer of Learning Initiative

D'Youville announced the Summer of Learning initiative to help students continue progressing with their education during summer after a disr...

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