Fueling Our Future: Grow Our Resources and Engage Our Partners
More than ever before, DYC must creatively leverage all its resources--human, intellectual, financial, reputational — to support national-level excellence if we are going to flourish in the future. To safeguard our future, we must engage all who work and study at DYC with our trustees, alumni, parents, advocates, investors and supporters in the work of advancing DYC.
Let’s discuss your ideas to strengthen engagement, develop alternative revenue generating programs, design physical spaces, invest in technology, and cultivate a sustainability-centered ethos that permeates the lives of our college community.
Date: April 12, 2017
Time: 5:00 PM – 7:00 PM
Location: Avant, 16th floor Solarium
Please RSVP here by April 7, 2017.
Salon will be repeated at a later date if RSVPs exceed available space.
For more information, please contact:
OFFICE OF THE PRESIDENT
If you require special accommodations or information on accessible entrances and pathways, let us know by calling 716-829-7808.
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Recommended Reading List
A collection of books has been created to accompany this salon. Participants are encouraged to use these sources to further their understanding of this topic and continue the conversation about D'Youville College's mission and brand positioning.
The Innovative University: Changing the DNA of Higher Education from the Inside Out
by Clayton M. Christensen and Henry J. Eyring
Illustrates how higher education can respond to the forces of disruptive innovation, offering a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change for the future. Through an examination of colleges, this book uncovers how universities can find innovative, less costly ways of performing their uniquely valuable functions.
The challenges facing colleges and universities today are profound and complex. An ideal guide through this dynamic marketplace in the midst of an extraordinary moment of demographic, economic, and cultural transition which has significant implications for how colleges understand their mission, market, and management. Avoids endorsing one-size-fits-all solutions instead of offering concrete strategies for higher ed to come.
All Marketers are Liars
by Seth Godin
Great marketers don’t talk about features or even benefits. Instead, they tell a story. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. A good story we intuitively embrace but the bad ones people can tell are inauthentic. Marketers didn’t invent storytelling, they just perfected it.
To Sell Is Human
by Daniel Pink
A fresh look at the art and science of selling. Draws on a rich trove of social science for counterintuitive insights, reveals the new ABCs of moving others, explains why extraverts don't make the best salespeople and show how giving people an "off-ramp" for their actions can matter more than actually changing their minds. This practical book will change how you see the world and transform what you do at work, at school, and at home.
by Jonah Berger
Reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through cheesesteak, why anti-drug commercials increased drug use, and why 200 million consumers shared a video about a blender.
Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? By understanding what causes people to use a product or service, any business can improve its innovation track record, creating things that customers not only want but that they'll pay a premium to be part of.
Communicate or Die: Getting Results through Communicating and Listening
by Thomas D. Zweifel
The difference between a good organization and a great one may lie in its ability to communicate, both internally and externally. There is hardly an issue, from lawsuits to divorce, from failed mergers to strategy alignment, that cannot be solved through great communication. A quick, easy and fun read, transform your capacity to get the results you want.
Invitation to the Party: Building Bridges to the Arts, Culture and Community
by Donna Walker-Kuhne
By offering strategic collaborations and efforts to develop and sustain nontraditional audiences one directly impacts the stability and future of America’s cultural and artistic landscape and transforms audiences. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States.
An indispensable guide includes a series of practical steps that help build a successful community organization and offers sample cases that more clearly illustrate each step. In addition to addressing common problems often encountered, the book also discusses how to run engaging meetings, recruit and motivate community members, raise necessary funds, and turn a passion into a powerful tool for social change.
With a shrewd eye for the telling example, relates stories of marketing incursions into places as diverse as New York University's philosophy department, the University of Virginia's business school, the high-minded University of Chicago, and for-profit DeVry University. Kirp believes there's a place for the market, but the market must be kept in its place. A challenge to those who decry the ascent of market values and the need for alternatives.
Reinventing Higher Education: The Promise of Innovation
by Ben Wildavsky
This collection of provocative articles by leading scholars, writers, innovators, and university administrators examines the current higher education environment and its chronic resistance to change; the rise of for-profit universities; the potential future role of community colleges; and the emergence of online learning as a means to reshape teaching and learning and to reach new consumers of higher education.
Written for everyone within institutions, from leaders, faculty, staff, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities. Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line