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Mission and Brand Positioning

A D'Youville College sign on the college campus.

Fat Tuesday and Discovering DYC’s Carnival

We will explore our history, mission, and traditions and discuss how DYC can position itself within a competitive environment to meet the needs of students, employers, and our community. We will discuss what people think of us, what we promise, what we deliver, what people come to expect from DYC graduates, and ultimately the conditions we must have and the strategic position necessary to differentiate DYC.


Event Details

Date: February 28, 2017
Time: 5:00 PM – 7:00 PM
Location: Avant, Solarium – Floor 16, 200 Delaware Ave., Buffalo, NY
Menu: Cajun Feast
Attire: Casual


Salon will be repeated at a later date if RSVPs exceed available space.


Registration Form

 

Contact

For more information, please contact:

OFFICE OF THE PRESIDENT
Email: president@dyc.edu
Phone: 716-829-7671

Special Accommodations

If you require special accommodations or information on accessible entrances and pathways, let us know by calling 716-829-7808.


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Recommended Reading List

A collection of books has been created to accompany this salon. Participants are encouraged to use these sources to further their understanding of this topic and continue the conversation about D'Youville College's mission and brand positioning.

Reading List

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church 

Mash-up of the latest in wonky academic research with practical, real-world stories shows how any organization can spark and sustain word of mouth marketing. Readers learn how loving your the people that interact with can results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of any organization.

Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath

Book cover of Made to Stick.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Switch: How to Change Things When Change Is Hard
by Chip Heath and Dan Heath

Book cover of Switch.

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink

Book cover of Drive.

Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

To Sell is Human
by Daniel Pink

Book cover of To Sell is Human.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

Mindset: The New Psychology of Success
by Carol S. Dweck

Book cover of Mindset.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
by Robert I. Sutton

Book cover of No Asshole Rule.

We all know them or know of them--the jerks and bullies at work who demean, criticize, and sap the energy of others, making life miserable for their victims and create a hostile and emotionally stifling environment. Fed up with how bad people treat others can poison the workplace. Sutton declares war and comes out calling them exactly what they are – “certified assholes." Caricatured in sitcoms such as The Office, brutes sometimes are tolerated until irreparable damage is done to individuals and the organization as a whole. Sutton's "no asshole rule" puts a stop to the abuse in no uncertain terms. Similar rules have transformed such companies as JetBlue, the Men's Wearhouse, and Google into shining examples of workplaces where positive self-esteem creates a more productive, motivated, and satisfied workforce. If you have ever been a victim, just reading Sutton's analysis brings calm relief, empowerment, and reassurance that you're not alone.

Give and Take
by Adam Grant

Book cover of Give and Take.

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

Happiness Hypothesis
by Jonathan Haidt

Book cover of The Happiness Hypothesis.

In his widely praised book, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What doesn’t kill you makes you stronger-can enrich and even transform our lives.

Thinking Fast and Slow
by Daniel Kahneman

Book cover of Thinking Fast and Slow.

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Search Inside Yourself
by Chade-Meng Tan

Book cover of Search Inside Yourself.

Meng’s job is to teach Google’s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world.