The MarCom department uses social media as a tool to represent D'Youville by portraying and promoting our community online through the content we share and the stories we tell.
Social media is an integral part of the marketing and communication strategy at D’Youville.
It’s how we connect, communicate, and maintain relationships with all of our audiences.
The goal of D’Youville’s social media presence is to:
- Tell the story of D'Youville and our community including students, faculty, staff, and alumni.
- Provide relevant, accurate, and up-to-date information to our followers.
- Increase awareness of the school’s mission, academic programs, and strategic initiatives.
- Promote our academic programs and professional opportunities.
What we do:
- Maintain official D’Youville social media accounts.
- Consult and offer training on social media best practices to college community.
- Produce a wide variety of content that reflects the culture of the institution.
- Promote programs, events, strategic initiatives of D'Youville.
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Have an upcoming event that requires a bit of everything? Let us know what your needs are.
D’Youville Social Media Guidelines
We ask that your department adhere to the D’Youville social media guidelines. The Department of Marketing and Communications (MarCom) has the right to request changes to your account to comply with the guidelines and to report inappropriate accounts. These guidelines are intended to:
- Show community members how to represent their area online through the use of social media.
- Provide general instruction on the creation and maintenance of social media accounts.
When setting up a social media account on behalf of your department, school, office, or organization, account administrators should contact Marketing and Communications to discuss best practices.
MarCom discourages the creation of social media accounts that will be seldomly updated or not used often.
Before starting a social media account, have a clear plan, strategy, and goals for your page along with a line of responsibility for page monitoring and maintenance.
When creating your social media strategy you should identify:
- What are the goals of the page
- Who is your audience
- What do you want your followers to know about you?
Your social media page should:
Naming Your Page
Include D’Youville in the name of your social media profile. Please avoid using “DYC” if possible to avoid potential confusion with non-D’Youville accounts.
- Facebook Examples:
- D’Youville College School of Pharmacy
- D’Youville Occupational Therapy Department
- Twitter/Instagram Examples
Maintaining a Page
When representing your area on social media, be aware that you also represent the college. Write and post for your audience, but know your posts can reach anyone and may be misinterpreted or may show up outside of their original context.
Accounts must be monitored for comments and concerns and a procedure should be in place on who is going to monitor and respond to any questions or comments left on on your page or account. Regularly post timely content. Have a minimum frequency of posts, but do not overload updates.
Users should be familiar with, and adhere to the terms of service of the social media platform(s) you are using. Be respectful of applicable copyright laws for any content you are publishing and protect confidential and proprietary information. You page and posts must also abide by all applicable state and federal privacy laws, including but not limited to HIPPA and FERPA, that restricts the sharing of particular information.
Do not post any information on your account until it has been officially announced by the college. This includes information about closings, cancellations, emergencies, job openings, or other non-public information.